The internet is key for marketing bed and breakfasts. Almost everyone does an internet search to find what they are looking for. Close to 98% of our reservations comes from the internet. Even repeat business (a very large part of the business) has to find you first.
When we first opened our B & B we hired a website designer who created a beautiful website for us, invested in signage, and local reporters gave us great press in the newspapers. We opened on the busiest weekend of the year to a full house. Then everything died. We were averaging 10 to 12% occupancy while our neighbor B & B was filling her inn that has almost three times the capacity of ours! We joined several bed and breakfast organizations and found only modest increases, at best, in the number of monthly room rentals. This situation needed to change!
After a lot of study, and wasted time and money, we finally hit on a formula that has kept us on a steady increase in reservations over the last two years. We accomplished this in one of the worst economic downturns since 1929 in a state with the highest unemployment rate in the nation.
There is no need for you to make the same mistakes and experience this painful learning curve. Purchasing a QR franchise bypasses this learning curve and helps you effectively build your business from the outset.
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